Sara is sitting on the coach with her laptop, and Frank is pouring himself a mugful of coffee when Ann walks in the door.

“Hey Ann, did you hear the news?” Sara asks.

“About the Gray Lady? Yes.” Ann answers.

“What has the Times done this time?” Frank asks.

“They’ve stolen our blog name.   They created a blog called ‘The 6th Floor: Eavesdropping on the New York Times Magazine.” Ann answers.

“Copy Cats!” Frank exclaims.

“Actually, it’ll probably be good for traffic.” Sara says.

“This will be the first update in 14 months, I suspect we’d have to do better than that.” Ann retorts.

“Well for starters, don’t link to do it.” Sara lectures.

“I doubt reader(s) won’t be able to find it if they search..” Frank muses.

“That’s fine, but keep the page rank down.” Sara says.

“It’s the freaking New York Times.  I’m positive it won’t have trouble drumming up readers.” Ann says.

“Fair enough.  At least it’s a little verification that you picked a cool name.” Sara says.

“Good enough for the Times, it’s good enough for us!”