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Spotting Craft Beer in TV and Movies

I get a kick out of spotting specific craft beers (And non craft beers) in movies and television shows even though they often try to not to specifically focus on the beer label.


Sometimes you can even identify the city early by the beer.  This happened in the movie “He’s Just Not That Into You”.  An early scene features two people in a supermarket, and one of them is purchasing a six-pack of Clipper City and I knew it was set in Baltimore.


Most recently I spotted Shiner Bock, a famous Texas craft beer, on an episode of True Blood. (In Shreveport, LA)  Alcide drank it with the pack leader Marcus.


I have no idea what prompts the producers to use these beers.  Perhaps someone on set is a beer lover and they reuse the empty bottles for the show.  Maybe they’re looking for something with a little local flair and think it makes a fun prop and they want the character to be a craft beer drinker.   Perhaps they’re just annoyed Budweiser turned them down for a sponsorship.


Whatever the reason, whenever I see a different beer can or bottle on my television or in a movie I try to identify it.  It’s a fun little game to play, although you shouldn’t forget to pay attention to what the characters are doing.  I’ve had to rewind a show many times because of that.

August 25th, 2011 by Ceetar in Beer, Television and Movies
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