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The Final Frontier Of Beer: Catering Halls

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The Final Frontier Of Beer: Catering Halls

November 17th, 2011 by Ceetar in Beer, Uncategorized

Beer has definitely arrived.   Whether you call it micro, craft or something else, you can often find more than just Budweiser and Coors when you go out just about anywhere you’d expect to find alcohol.  The one place where you almost never have any variety at all is in a catering hall.

 

I’ve been to a lot of weddings in the last couple of years, and excepting ones that weren’t in catering halls, the beer selection is non-existent.   Most cases even the hard alcohol isn’t very extensive; I’ve been to places that don’t even have tequila.  Beer is often just Budweiser, Bud Light, and/or Coors light.   A catering hall’s idea of a broad selection is having bottles of Corona and Heineken.  I consider it a coup when I find a place that has something as exotic as Sam Adams Boston Lager.

 

It’s like the halls give no thought at all to providing quality beverages for their guests.  This isn’t exclusive to beer, as you often find catering halls serve generic uninteresting food as well.   Perhaps because most of their customers are things like weddings and parties that aren’t often repeat business, they’re not as focused on providing an overall awesome experience.  Maybe it’s because many times the customers are there to party, dance and celebrate, not to eat and drink.  Or maybe we’ve been so trained to not expect a great meal or a good beer that we no longer demand it.

2 Responses to “The Final Frontier Of Beer: Catering Halls”

  1. MissCherryPi Says:

    I think it really depends on the couple planning the wedding. Some halls will order kegs of craft beers upon request. For my wedding, my mother ordered a case of her favorite wine. However, it’s not always the top priority – as most couples think of the food and cake first and assume whatever the bar provides will be sufficient, although that is not always the case as evidenced by your tequila example!

  2. Craft Beer On Airplanes Says:

    […] wrote here about catering halls being the ‘final frontier’ of craft beer.  I may have been wrong. […]

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