Garden Variety New Yorker



Blogroll

Suds

Meta

Archives

Technorati Profile



The Final Frontier Of Beer: Catering Halls

Beer has definitely arrived.   Whether you call it micro, craft or something else, you can often find more than just Budweiser and Coors when you go out just about anywhere you’d expect to find alcohol.  The one place where you almost never have any variety at all is in a catering hall.

 

I’ve been to a lot of weddings in the last couple of years, and excepting ones that weren’t in catering halls, the beer selection is non-existent.   Most cases even the hard alcohol isn’t very extensive; I’ve been to places that don’t even have tequila.  Beer is often just Budweiser, Bud Light, and/or Coors light.   A catering hall’s idea of a broad selection is having bottles of Corona and Heineken.  I consider it a coup when I find a place that has something as exotic as Sam Adams Boston Lager.

 

It’s like the halls give no thought at all to providing quality beverages for their guests.  This isn’t exclusive to beer, as you often find catering halls serve generic uninteresting food as well.   Perhaps because most of their customers are things like weddings and parties that aren’t often repeat business, they’re not as focused on providing an overall awesome experience.  Maybe it’s because many times the customers are there to party, dance and celebrate, not to eat and drink.  Or maybe we’ve been so trained to not expect a great meal or a good beer that we no longer demand it.

November 17th, 2011 by Ceetar in Beer, Uncategorized
2 Comments  |  Read More >>