I’ve been lazy in posting about..well, about much of anything lately, but there have been some interesting developments on the Mets front regarding beer, and the beer available to us in 2014 when we go to a Mets game.
First off, about two months ago I had a chance to ask the Mets new VP Lou DePaoli, the one involved with tickets, marketing, and sponsorships, a question. I asked him about beer events like Oktoberfest, and about craft beer in general. The response was very enlightening.
He didn’t expect to see anything much more in depth than what we saw at Oktoberfest last year. Events, for better or worse, are not likely to become all out affairs. No 30 beer tastings type events, at least not by the Mets. An independent could probably organize it as a group outing fairly easily. That segued into a response about the beer in general, and DePaoli’s response suggested he understands what craft beer is all about. He also dropped a “Big Beer” reference too about the selection and availability, which only adds fuel to the fire about AB InBev doing sneaky things to push craft beer out.
However, the good news is DePaoli also referenced something he did in other cities before this, such as Pittsburgh, called beer passports. The funny thing is the way it’s described in Pittsburgh is precisely what he seemed to imply we wouldn’t be getting with Oktoberfest type events.
“BEER SAMPLING of great local craft beers for 90 minutes in Club 3000 starting when the gates open (5:35 p.m.) and concluding at the start of the game”
So yeah, that’d be great. The Pirates featured at least Tröegs, a great local brewery, and Bells, a great brewery in general, at one of their events, and something similar at Citi Field would be awesome. Another year mentions Erie Brewing, Flying Dog, Church Beer Works, Victory, Tröegs and East End. They’ve been doing this since at least 2009, and frequently they’d have beer passport nights several times a season. The Mets already have a relationship with Sixpoint, Blue Point, and Brooklyn breweries inside Citi Field, so expanding this shouldn’t be hard. They also have an Ommegang brew inside the Delta Club. Ommegang, which is brewed in Cooperstown, is a brewery that should be inside all 30 stadiums almost by MLB rule.
But wait, there’s more! Shane Byrnes, who works for Blue Point Brewery, tweeted this:
Well, that sounds promising. Also a subtle dig at other stadiums, which I appreciate as well. I’m excited to see what we’ve got this year, both on the field and in the beer cooler.
I’ve been writing a bunch about beer over at BeerGraphs, and you should definitely check it out.
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